Steve Lesnard discusses the art of digital product marketing

Steve Lesnard is one of the most iconic integrated marketing and consumer experts in the global business sector. During his career as a global brand marketing consultant, he has helped several notable brands venture into new markets and also launch new products. Recently, Steve wrote a piece on Medium discussing the art of digital product marketing. With the dynamics of products marketing widely changing as a result of the emergence of a digital world, this article seeks to provide direction on how to successfully sell a product in such a time.

Make it simple and memorable

According to this global brand marketing consultant, in such a revolutionary time, it’s important for a business to make its marketing campaign simple and memorable. If the campaign is meant to introduce a new product into the market, Steve Lesnard advised that it should clearly mention its benefit to the consumers. In addition to this, it should also clearly state what’s new and what is better. This global brand marketing consultant went ahead to mention that a good marketing campaign for the digital world is one that seeks to elevate the unique experience that a product offers its customers. He said that successful brands like Apple and Peleton had perfected this technique in their marketing campaigns and it has made the very successful. Apple employed this technique when introducing its widely prosperous iPod to the world and is doing the same with their watches.

Make it real

Making the marketing campaign realistic is also another essential aspect of making a product successful according to Steve Lesnard. He stated that marketing teams should work on bringing their products to life by showcasing their real-life benefits. The benefits are real-life experiences that consumers can bond with. This global brand marketing consultant mentioned that if it’s a product meant for hikers, it should be put in such an environment. If its product that it is intended for finance professionals, it should also be put in that environment. Steve Lesnard mentioned that this tactic allows for the target consumers to bond with the products as they can relate the benefits to their lives.

CEO of UTC: Louis Chenevert

Louis R. Chênevert is a prominent Canadian businessman that has achieved a lot in the scene of business. He currently plays the role of the Chief Executive Officer and also the president of the company called United Technologies Corporation There are many things that he has implemented in the company to allow the firm to be at the right place in the market. The instance that has made him be one of the great leaders is when Chênevert set the team of experts that are in operation of the system of the organization and pushing for all the matters taking place within the company. At the company, he also plays the role of the Chairman. Chênevert earned the position after he was elected through the dedication that Chênevert had showcased within the company. There are other companies that Louis R. Chênevert has also worked with, and these include Pratt & Whitney where he was the president of the firm and General Motors. At General Motors, he navigated the organization to the better place in the market after integrating his measures of management. The factor that has made Louis R. Chênevert stand out among the rest of the leaders in the skills that he has in the various field of management. Louis R. Chênevert is resilient and committed to achieving the goals of the organization within the right time frame.

Louis R. Chênevert through the effort that he has integrated into the system of the United Technologies Corporation has made the company realized a lot of achievements within a short period. Most of the people in the community have lauded the step of the company and the leadership that has been set by Louis R. Chênevert. The other things that have made him occupy the vantage place on matters of leadership and management are the course that he studied. He is qualified in the field of Commerce from Université de Montréal, École des hautes études commerciales. The experienced and the skills that he has earned from the other companies that he has managed has enabled him to handle the challenges in the field of management with ease.

https://www.dailyforexreport.com/louis-chenevert-leadership-investment-innovation/

Why Jojo Hedaya was inspired to launch Unroll.Me

While there are many challenges facing people in the modern technology-driven era, junk and clutter emails are among the most exasperating problems facing the digital generation. Email cluttering is not only incensing and humdrum but it can also cause costly inconveniences if you miss an important email. It is this re-occurring distress that prompted Jojo Hedaya and his partner Josh Rosenwald to come up with Unroll.Me that sought to solve this email debacle.

Unroll.Me is an email organization tool that sorts emails and groups all the subscriptions in one folder. According to Jojo Hedaya, it was paramount that he formed Unroll. Me, because he was fed up with the thousands of junk emails which most of them were from subscriptions. Also, Jojo Hedaya was frustrated that his business partner and friend, Josh Rosenwald would not respond to his emails since he could not get them in his email folders.

Jojo Hedaya, who holds a degree in Philosophy and Business from Brooklyn College, City University of New York, was focused on finding a solution to this problem. Jojo and Josh, consequently, set out to work, and within two months, they launched Unroll.Me. Jojo Hedaya says that initially the application did not work as smoothly as they wished but they made major improvements on the go. Unroll. Me was featured by popular tech news platforms, The Next Web and Life Hacker. Consequently, they gained thousands of new subscribers and they would later hit a million subscribers, and the duo sold Unroll.Me to Rakuten Intelligence in 2014.                                                             

More about Jojo Hedaya

Jojo Hedaya was born on December 30, 1989, and grew up in New York. Hedaya received a solid education and attended private Jewish high school. It was while studying abroad that Jojo Hedaya met with his future business partner, Josh Rosenwald whom they would launch Unroll.Me together.

Today, Jojo Hedaya works as the Consumer Officer and Chief Product Officer of Unroll.Me and is a regular speaker at international technology conferences around the world such as The Startup Grind and Hybrid Conference. Jojo Hedaya encourages young entrepreneurs to gain relevant skills that are relevant in the industry as opposed to just having an education.

https://blog.unroll.me/author/jojo/

Richard Liu Qiangdong Interview Recap

 

Richard Liu Qiangdong is an entrepreneur whose business acumen has seen him become the founder of world-renowned company JD.com. Liu Qiangdong’s success rate has earned him respect across the world, and his understanding of the online business model makes JD.com, previously known as Jingdong, a success.

In his interview, he states that he always wanted to be a business owner and when an opportunity arose, he ensured that he implemented his ideas strategically to create the business. This is not to say that his journey has been easy; having lost money in a restaurant business, Richard Liu Qiangdong highlights the lessons he learned from this failure.

JD.com begun as a spare part business with a conservative business approach that lacked scalability. Richard Liu Qiangdong identified this loophole, and it was evident the lack of economies of scale resulted in low profits and high costs. He thus entered into e-commerce at the early stages where people still understood the internet phenomena. This has over the years given his business an upper hand as more competitors join the online retail space.

In his interview, Richard Liu Qiangdong discloses his personal life stating that he has a family which acts as a source of motivation. Trust in his opinion is built by delivery of products which exceed customer expectations and hence counterfeiting is not a right approach. This is because it limits the expansion prospects as consumers lose trust in the brand. View More Information Here.

The interview makes it clear that strategic management lies at the core of the business and Richard Liu Qiangdong encourages other entrepreneurs to adapt to the same. His business model runs on efficiency and integrity evidenced by the short delivery period of products at JD.com. He further encourages that businesses learn customer service and ensures that costs are low to earn more profits while delivering quality products.

In a world where competition is on the rise, Richard Liu Qiangdong discloses that he can maintain his company as a leader through various strategies. This includes having variety at low prices to reach out to varying tastes and preferences. This is supported by his business model which ensures that stock is not stored for long time frames. Richard Liu Qiangdong depicts the importance of hard work and integrity in running a business.

 

Related reference: https://seekingalpha.com/article/4226658-jd-com-will-richard-liu-deliver-2019

 

Rags to Riches – A Brief History Of Billionaire Vinod Gupta

 

Many people know of the billionaire philanthropist Vin Gupta, but few know his story. Let’s take a moment to quickly recap how he went from poverty, to becoming one of the richest people in the world.

Escaping Poverty

Vin Gupta originates from Rampur Manhyaran, an extremely poor village in India, and was born on July 4th, 1946. At the time of his childhood it had no electricity, no toilets, and no running water. Life was difficult but it taught him to value education, as this would be his ticket out of squalor, and into a better life.

Furthering His Education Abroad

After completing high school, Mr. Gupta decided to further his education at I.I.T., Kharagpur. There he received a degree in agricultural engineering. However, this wasn’t enough, and he went on to attend the University of Nebraska in the US thanks to donations from his family. There he earned another engineering degree, and a Masters in business administration. This would be a turning point. Refer to This Article to learn more.

Entering the World of Business

With a degree in business, Vinod Gupta was able to secure a job as a market research analyst at Commodore Corporation in Omaha, Nebraska. At first this seemed like a fairly mundane job, however Mr. Gupta’s keen mind quickly found a gap in the market, and he set to work taking advantage of it. Borrowing $100, Vinod Gupa bought all 4,800 copies of the Yellow Pages in the US, and compiled a list of every mobile home dealer across the nation. He then sold this valuable resource to interested parties, becoming a millionaire.

Greater Heights, and Philanthropy

Leveraging his newly found wealth, Vin Gupta pursued additional business interests, such as American Business Lists. Expanding his wealth rapidly, Mr. Gupta soon became a billionaire. Wanting to give back to where he came from, he now makes many donations to a variety of charitable causes, and has even opened several schools of his own. Vinod Gupta has vowed to give back all of the wealth that he has earned to help others.

Vinod Gupta granted an interview to Gazette Day, a digital publication known for its high-profile, top-quality interviews, in late May 2018 – he included Effective Business Lessons for aspiring businessmen and entrepreneurs who wanted to succeed in the world of business like himself

 

Additional reference article on https://ideamensch.com/vinod-gupta/

Richard Liu Qiangdong: An Expert of Supply Chain Innovation

Also known as Liu Qiangdong, Richard Liu Qiangdong is the Chief Executive Officer and founder of JD.com, one of China’s largest e-commerce platforms, a firm that is currently worth $57.6 billion. According to Forbes Magazine, Liu is reported to be worth $11 billion.

 

Richard Liu Qiangdong graduated from the Renmin University of China with a degree in sociology but spent a lot of his time as a student sharpening/honing his computer programming knowledge through freelance coding tasks.

 

In 1998, Richard Liu Qiangdong opened his shop that engaged in the business of selling magneto-optical products across Beijing. As of 2003, he had managed to open more than 12 stores only to be derailed by the SARS outbreak that forced a lot of his customers and staff to remain indoors. Refer to This Article for related information.

 

With the outbreak, Richard Liu Qiangdong opted to reconsider his brick-and-mortar business model, an idea that led to the creation of JD.com in 2004. A year later, Richard Liu shut all of his stores and decided to entirely focus on e-commerce, selling a myriad of electronics along quality consumer goods.

 

Just recently, Richard Liu was interviewed regarding the future of JD.com entitled “An Insight, An Idea”, and he had a lot to say. First, Liu was asked on how his entrepreneurial journey has evolved and he argued that the road to becoming an entrepreneur is difficult and rocky, especially for those starting. According to Liu, those who persevere are assured of good results.

 

Richard Liu Qiangdong further argued that competition is rife and the goal of JD.com is to compete with other established business entities such as Walmart and become the best or rather the top online retailer in the globe.

 

JD.com has for the longest time been focusing on increasing the quality of its customer service, speeds of shipping its products, and the like. According to Richard Liu Qiangdong, these are some of the reasons as to why the company has been experiencing 100% growth yearly. With an expanded growth, JD.com is currently focused on boosting the quality of the experience, a matter that Liu believes will propel the firm to the number one spot in the globe.

 

Visit: https://www.hugessen.com/person/richard-liu

Richard Liu Qiangdong: JD.com Is Coming To Every Part Of The World

 

Richard Liu Qiangdong is a Chinese businessman and entrepreneur. The entrepreneur launched JD.com, an e-commerce platform, in 2004 and established it to become one of the largest e-commerce platforms in China. He has talked about his journey in e-commerce in various platforms.

 

While in college, Richard Liu Qiangdong started a restaurant which did not operate for long because of his busy schedule with his studies. Various financial struggles saw Mr. Richard Liu venture into business. At one point, his grandmother was sick and his family was not in a position to get her proper medical care. He also would have wished to further his studies abroad then but he couldn’t because of the financial challenges he was facing.

 

Mr. Richard Liu founded a computer accessory business in Beijing, a business that blossomed to grow into 12 shops. However, his businesses closed down following the SARS outbreak in China. He then ventured into e-commerce initially providing digital electronics, mobile phones and IT equipment. He realized that e-commerce had the potential to revolutionize the retail business industry.

 

The business grew from providing a few products to provide over a billion products. Jingdong is estimated to worth US$57 billion. Richard Liu affirmed the company’s efforts to offer speedy and efficient delivery services to customers throughout China. JD.com now makes deliveries within 3 hours in Beijing and 6 hours in other corners of China. The business has established a foot print in China as an online shopping stop for people from all walks of life.

 

Richard Liu Qiangdong has built his name in the industry with Forbes listing him as a billionaire with a net worth of about US$11 billion. Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.The entrepreneur is not thrilled by wealth and instead, he views it as a responsibility to serve his community better and puts him in a better position to be a better father, husband, son and brother.

 

The renowned e-commerce investor looks to take his e-commerce global. Already, the company has unrolled its services in some countries outside China and he looks to take it to the Southern Asia, the Middle East and the United States. He wants to make the business the largest in the world in a few years. Visit This Page to learn more.

 

More about Richard Liu Qiangdong on https://dentistry.uth.edu/directory/profile.htm?id=6826e3bd-18bb-4e2a-a87a-f3b9c93134d1

Robert Deignan About ATS Digital Services And Brining Ideas To Life

Robert Deignan is the Chief Executive Officer and Co-Founder of ATS Digital Services. ATS is a digital support company aiming to help customers from all over the world with their technological issues – from issues of connectivity to general troubleshooting. Deignan was born in Florida and attended Purdue University, earning a degree in Organizational Leadership.

According to Robert Deignan, the idea behind ATS Digital Services started while him and his associates were still working for an Anti-Malware Software Company. When the company decided to have their own in-house tech support agents in order to remotely connect to users’ computers and help with certain issues, Deignan and his associates realized the business potential behind using remote connection technologies in order to help customers fix their computers.

When it comes to growing his business, Deignan talks about being strategic about who you are raising money from. He considers it important that when an entrepreneur looks for an investor to not just try to find an investor that has money, but to try to find an investor that either has influence on another business or one that owns another business that could help the entrepreneur generate leads or sales, or that helps him makes his business overall more efficient.

When talking about bringing his ideas to life, Robert Deignan notes that most of his ideas come to when he is outdoors and disconnected from his computer or phone. His ideas are most of the time formed when he is enjoying nature and thinking about creative ways that can help enhance the business. He would take notes and then once he is back in front of his computer he will start working on his ideas to see if it looks promising enough. After doing some research and making sure that the idea has potential, Deignan will consult his two business partners, each of whom will bring forth a different perspective. Once a business ideas makes sense to everyone, his business partners will ensure that the idea gets launched. Deignan points out that they way they operate at ATS is unique, in that they don’t do a lot of meetings.

https://gazetteday.com/2018/06/5-tips-entrepreneur-businessman-robert-deignan/

THE SUCCESS OF RICHARD LIU QIANGDONG

 

Richard Liu Qiangdong is the founder of JD.com. He is the chief executive officer of this company. This company is one of the largest e-commerce business in the country of China. It is worth $57.6 billion. He built the company from scratch. Richard Liu studied in the University of Prestigious Renmin. In 1996, he graduated from the campus with a degree in sociology. Richard Liu was hired in a health company where he worked for two years. He  served different roles including director for computers and director for business. He has a variety of honors. It is referred to as 2017 variety 500 honorees.

 

Richard Liu Qiangdong then started a shop selling Magneto optical products. This was after his failure in the restaurant business and making health products sale. He named the business Jing dong. By the year 2003, he had set up 12 stores.SARS outbreak threatened his business. He came up with JD.com which was born due to everyone being housebound. This was fully functional in the year 2004. In the year 2005, he shut all the physical stores and focused on e-commerce. Richard Liu added the consumer goods and the electronics. In 2010 they had all the products in the market. The most popular product that they sell is consumer goods and fashion.

 

There were many counterfeit products online. People also cheated on the prices of the products. This was a contributing factor to his company growing rapidly. Liu offers after sale services. This include shipping the products to the customers. They ship goods globally. In other countries, it takes them a few days. He says that their goal is to be number one in China. They also have a goal of venturing into other countries. This includes Asia, Europe and United States of America. See Related Link to learn more.

 

There is a company called WeChat which was being established. The owner acquired a 15% stake in JD.com. The deal is to advertise the company in the social media. It will boosts JD.com with almost a billion active users. After two months the platform became viral. JD.com now competes with Alibaba.

 

More about Liu on https://variety.com/exec/richard-liu/

 

How Gregory James Aziz Turned National Steel Car Around

One cannot talk about National Steel Car without talking about Gregory James Aziz. This is because as acting CEO and President of National Steel Car, Gregory James Aziz is responsible for bringing the aging company back to life. Currently National Steel Car is ranked as the number one provider of rolling stock for North America. This is due to its long-standing presence as a rolling stock manufacturer, but also because of the excellent business sense Gregory Aziz demonstrates time and time again.

 

This is not the first company Gregory James Aziz has grown into a successful enterprise. This is also not the first time National Steel Car has risen to greatness. In many ways Aziz simply brought NSC back to its rightful place.

 

National Steel Car was created over 100-years-ago in the faraway land of 1912. North America was a different place back then but had one thing in common with today: railroads. Railroads were much more popular back then and had competition whatsoever. NSC came to be right in the period of great railway expansion for North America.

 

It benefited quite nicely from the timing and quickly became a success. Over the years it would establish itself as a top-level manufacturer and would outlive other suppliers. In the early to mid-90’s NSC began to flounder. It’s workforce dropped below 500 and yearly production decreased to 3,500. Still a success the centennial company had lost its sheen. It was in ’94 while NSC was still owned by Dofasco that Aziz swooped in and purchased the historical company. See Related Link for more information.

 

Gregory James Aziz was already a successful businessman when he purchased NSC. He began his career at home, taking over Affiliated Foods from his parents. Affiliated Foods was a wholesale food seller. Aziz increased the business’s profits by a wide margin, and eventually expanded the company globally. After his success with Affiliated Foods he moved to New York and worked in the finance industry.

 

Here he made a lot of money working with some big banks. Greg Aziz emerged in the early 90’s as the owner of National Industries Inc. This was the banner under which he purchased NSC. Once acquired Greg Aziz did not just sit back and let someone else manage his purchase. Instead, he became the CEO and President and immediately pushed to put National Steel Car back on the map. By 1999 production had risen to 12,500 and workforce had more than doubled to 3,000.

 

Related: https://medium.com/@gregoryaziz