Waste management has long been a global effort to help us conserve our natural resources. There has been several product developments that have been done to reduce waste such as creation of reusable items, eliminating disposables, and increasing the variety of eco-friendly choices. One of the revolutionary products that we can find in the water industry is Waiakea Water which aims to release fully degradable containers.
Waiakea Water was started in 2012 by Ryan Emmons. He had a vision of creating water products that are pure, natural and sustainable. The product originated in Hawaii, and is coined the term “Volcanic Water”. The company makes use of natural volcanic energy to produce this refreshing and pure water. This point-of-sale strategy has allowed the company to increase their market growth by 170% and has been accepted by big retailers such as Whole Foods.
Waiakea Water is naturally produced, after passing through a series of 14,000 feet-long volcanic rock, the water produced is loaded with valuable minerals which contribute to our health. This makes Waiakea Water stand out from the rest. Providing value without harming the environment is one way to win the heart of thirsty consumers.
Sustainability in Mind
Waiakea Water uses natural energy to provide refreshing bottles to consumers. They recently wanted to step up their game by providing 100% degradable water bottles next year. The company reported conducting thousands of experiments to create a plastic that has a shorter lifespan. Eventually, they were able to produce a container which shows the similar quality of a regular plastic bottle but a significantly lesser ecological footprint.
This is good news for both consumers and environmentalists, a win-win solution in the waste management problem. Water bottles have long been a problem when it comes to land and water pollution. We can see them in several social media videos which are not only a pain in the eyes, but also a pain to some animals mistaking them as food. The problem is, they have been so common but difficult to recycle and reduce. This is one way that Waiakea Water aims to help both sides–protecting our ecosystem by lessening waste but at the same time preserving the convenience that water bottles can give.