How Richard Liu Made His Way Into The Designer Clothing Business


Richard Liu Qiangdong is the CEO and founder of is one of China’s most popular e-commerce companies. Richard Liu has a net worth of over USD 12 billion. He has worked very hard all of his life to be a successful businessman. His parents used to ship coal, and they implanted the seeds of hard work and taking pride in one’s work at a very early age.


Richard Liu Qiangdong attended the Peoples’ University of China, where he majored in sociology. After his time in college, he decided to learn how to program computers on his own. After a few years, he became a talented coder. Next, Richard Liu left Japan and set up shop in Beijing. Here he started a retail store where he committed to only selling high-quality authorized items.


Shopper’s enjoyed knowing that when they came to Qiangdong’s store, then called Jingdong; they were getting the best quality items on the market. Customers liked Jingdong so much that in a matter of a few years Richard Liu opened a total of 12 brick-and-mortar stores. Liu Qiangdong had succeeded at creating a chain of stores because he offered the best products, always gave excellent customer service, and made transactions easy for people.


After the SARS outbreak in 2003 many brick-and-mortar stores were hurt. Richard Liu decided that he should take to the internet. People can shop from home on the internet and do not have to worry about catching a disease from another shopper. Upon deciding this Richard Liu Qiangdong closed all of his Jingdong retail stores and went 100% online. The new online business was called 360Buy Jingdong. The name was to represent that people could buy from anywhere at any time. Go To This Page for more information.


It was from here that was developed. Richard Liu Qiangdong at first sold the same products online as he had in his stores. As investors and others came to him, he found that expanding his offerings would be more profitable. Currently, the online store has been working with significant designers out of the US and Europe to bring what they have to offer into China.


Because of the way the Chinese firewall is set up; it is hard for Chinese to purchase American and European brands online, Richard Liu Qiangdong has been working to change this. The company has been working closely with other online tracking companies to give Chinese people a better overall designer shopping experience.




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