Nicolas Krafft, the General Manager Pulp Riot International at L’Oreal, celebrates inclusivity at the second annual L’Oreal fashion and beauty show on September 30th, 2018. The event was broadcasted to over thirty countries worldwide. It also mounted giant screens at the banks of Seine for tourists and passers-by to view the show as well.
Nicolas Krafft has worked for the company since 2002. He also studied Business Management at the University of St. Gallen between 1990 and 1995. Around 2006 he pursued Corporate General Management Program and also began his career at L’Oreal as a Marketing Director Kerastase in December 2002 and then to Marketing Director Asia in 2004, General Manager between January 2009 and October 2011 and as Deputy General Manager Eastern Europe between June 2011 and December 2013 before taking as Vice President in 2014.
Nicolas Krafft played a huge role in advertising L’Oréal’s beauty products and fashion designs along with L’Oréal’s executive officials. With the general theme of celebrating inclusivity, the show focused on a diverse number of women showcasing women’s beauty, diversity, and creativity in the industry today.
The company also showcased the latest jewelry collections, the latest fashion of the future, and the beauty products that are soon to reach everyone worldwide. They used this show as a way to present something new and unique while also contributing to their thirteen partner brands including Chopard, Sonia Rykiel, Balmain, Isabel Marant, and Miu Miu, another fashion partner. With this new approach, L’Oréal Paris Global Makeup Artist Val Garland and Global Hair Artist Stéphane Lancien needed to create 70 new hair and makeup looks and they very well did.
Some of the big name celebrities that attended include Eva Longoria and Louise Bourgoin, as well as other celebrities outside of the fashion industry like actor Nikolaj Coster-Waldau and L’Oreal ambassador Marie Bochet.
Drones filmed the entire event, the unique floating catwalk took eight days to set up, and the entire show was shown on giant screens presented to the public. Refer to This Article for additional information.