Why Jojo Hedaya was inspired to launch Unroll.Me

While there are many challenges facing people in the modern technology-driven era, junk and clutter emails are among the most exasperating problems facing the digital generation. Email cluttering is not only incensing and humdrum but it can also cause costly inconveniences if you miss an important email. It is this re-occurring distress that prompted Jojo Hedaya and his partner Josh Rosenwald to come up with Unroll.Me that sought to solve this email debacle.

Unroll.Me is an email organization tool that sorts emails and groups all the subscriptions in one folder. According to Jojo Hedaya, it was paramount that he formed Unroll. Me, because he was fed up with the thousands of junk emails which most of them were from subscriptions. Also, Jojo Hedaya was frustrated that his business partner and friend, Josh Rosenwald would not respond to his emails since he could not get them in his email folders.

Jojo Hedaya, who holds a degree in Philosophy and Business from Brooklyn College, City University of New York, was focused on finding a solution to this problem. Jojo and Josh, consequently, set out to work, and within two months, they launched Unroll.Me. Jojo Hedaya says that initially the application did not work as smoothly as they wished but they made major improvements on the go. Unroll. Me was featured by popular tech news platforms, The Next Web and Life Hacker. Consequently, they gained thousands of new subscribers and they would later hit a million subscribers, and the duo sold Unroll.Me to Rakuten Intelligence in 2014.                                                             

More about Jojo Hedaya

Jojo Hedaya was born on December 30, 1989, and grew up in New York. Hedaya received a solid education and attended private Jewish high school. It was while studying abroad that Jojo Hedaya met with his future business partner, Josh Rosenwald whom they would launch Unroll.Me together.

Today, Jojo Hedaya works as the Consumer Officer and Chief Product Officer of Unroll.Me and is a regular speaker at international technology conferences around the world such as The Startup Grind and Hybrid Conference. Jojo Hedaya encourages young entrepreneurs to gain relevant skills that are relevant in the industry as opposed to just having an education.

https://blog.unroll.me/author/jojo/

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