Meet Bradesco’s Most Successful CEO: Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is the current Chief Executive Officer of Bradesco, one of the largest banks in Brazil. Unlike other CEOs, Trabuco has worked in Bradesco for over 40 years and still counting. It is no wonder most executive leaders refer to him as ‘a leader who was born to work in Bradesco.’ He is recognized for wisdom, professionalism, and persistence as he continues to develop his successful career path at Bradesco.

Career at Bradesco
Trabuco started his career at Bradesco in 1969 as the bank clerk in Marilia. After working at the branch for 2 years, he transferred to the bank’s headquarters in Sao Paulo, but never stopped there. In 1984, he became the marketing director of Bradesco after showing his visionary leadership skills. He later became the executive director, and the president of the company’s private pension company where he served for six years. In 1999, Trabuco got promoted to the executive vice president, and in 2005 became the insurance company’s president. He was also a member of the Bradesco’s Board of Directors from 1999 to 2005. He became elected in 2009 as the CEO of Bradesco Bank, and is also serving as the Vice Chairman of Bradesco’s Board of Directors.

Performance as the Company’s President
It was his role as the company’s president in 2009 that Luiz Carlos Trabuco Cappi caught the eye of many. Trabuco worked together with the company executives to ensure that every sector of the company operated smoothly, and showcased a unified outlook for prosperity. Under his command, Trabuco managed to raise the market share of Bradesco to 25% from 23%. Most shocking, he grew the company’s profits in the insurance sector from 26% to 35%. He is recognized for his business acumen and forward thinking.

Acquisition of HSBC
Under his leadership, Luiz Carlos Trabuco Cappi managed to acquire the HSBC’s branch in Brazil for $5.2 billion in 2015. As a result of the acquisition, Bradesco managed to reopen its leadership struggle in the private financial sector. With HSBC, Trabuco aided the company in acquiring a market share that outperforms its competitors in regards to branch network, total funds on investment, and the number of account holders. The bank also managed to beat its rivals in loans granted, assets, and deposits made by the customers.

Achievements
Under Trabuco’s leadership and as a result of his acquisition of HSBC, Bradesco was recognized as the ENTREPRENEUR OF THE YEAR IN THE FINANCE in 2016 by MONEY. Because of his exemplary leadership style, he managed to promote autonomy among his followers. One of the participants who attended his meetings stated that Trabuco always warned: “Whoever receives the microphone should have what to talk, send a message, vocalize positions, a strategy and a plan of action.” Trabuco is known to lead by example. One of his simple habits involves arriving at the bank by 7.00 am and leaving at around 6.00 p.m. sometimes extending his work at dinners.

Overview
Despite the challenges that Bradesco has faced over the years under his leadership, Trabuco is determined to take the company to the highest levels in the Brazilian market. The leader has worked in the bank for more than 40 years, which makes him one of the most experienced leaders at Bradesco.

Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/noticias/geral,bradesco-anuncia-substituto-de-luiz-trabuco-na-presidencia-do-banco,70002178384

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