Joel Friant likes to begin each day with a bicycle ride, he said it helps to clear his head and it’s where he comes up with best ideas. For Joel, those ideas are about how to continue to be a successful entrepreneur and businessman and help others achieve similar dreams. He has been an entrepreneur himself for nearly 25 years, with interests in all sorts of businesses, and that continues to this day.
Mr. Friant’s first foray into self-employment came back in the early 90’s when he got into the business of flipping real estate. This was long before it became a popular trend, and even before it was easy to find all of the information you needed on a subject by simply getting on the internet. So he had to learn all on his own what it took to be successful.
His success in the real estate business lead him to consider other industries he enjoyed and business opportunities within them. He had always enjoyed food, especially spicy food, so he decided to open a Thai restaurant. The restaurant was the first of its kind, pioneering what he called ‘Thai Fast Food‘. It was during his experience operating the franchise that he had his first habanero pepper and immediately fell in love.
The habanero is a very spicy pepper with a fruity and floral taste. Mr. Friant felt it would make an excellent seasoning if it were dried and put into a shaker. He searched the market but was unable to find habanero shaker products of high quality. They all contained fillers or salt.
Always on the lookout for an opportunity in the market, Joel decided to create The Habanero Shaker. A 100% dried habanero pepper shaker that has been wildly successful. Before the rise of online sales, he was able to get his habanero shaker product on the shelves of nearly every major grocery retailer in Washington state. As online shopping began to grow in popularity he saw another opportunity for a wider distribution of his product and has been selling online ever since.
Joel Friant truly embodies the American dream. He is never sure exactly what his next business adventure might be, but it is sure to be a success.
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