Steve Lesnard discusses the art of digital product marketing

Steve Lesnard is one of the most iconic integrated marketing and consumer experts in the global business sector. During his career as a global brand marketing consultant, he has helped several notable brands venture into new markets and also launch new products. Recently, Steve wrote a piece on Medium discussing the art of digital product marketing. With the dynamics of products marketing widely changing as a result of the emergence of a digital world, this article seeks to provide direction on how to successfully sell a product in such a time.

Make it simple and memorable

According to this global brand marketing consultant, in such a revolutionary time, it’s important for a business to make its marketing campaign simple and memorable. If the campaign is meant to introduce a new product into the market, Steve Lesnard advised that it should clearly mention its benefit to the consumers. In addition to this, it should also clearly state what’s new and what is better. This global brand marketing consultant went ahead to mention that a good marketing campaign for the digital world is one that seeks to elevate the unique experience that a product offers its customers. He said that successful brands like Apple and Peleton had perfected this technique in their marketing campaigns and it has made the very successful. Apple employed this technique when introducing its widely prosperous iPod to the world and is doing the same with their watches.

Make it real

Making the marketing campaign realistic is also another essential aspect of making a product successful according to Steve Lesnard. He stated that marketing teams should work on bringing their products to life by showcasing their real-life benefits. The benefits are real-life experiences that consumers can bond with. This global brand marketing consultant mentioned that if it’s a product meant for hikers, it should be put in such an environment. If its product that it is intended for finance professionals, it should also be put in that environment. Steve Lesnard mentioned that this tactic allows for the target consumers to bond with the products as they can relate the benefits to their lives.

Mathew Fleeger Discusses the Success of Gulf Coast Ventures

Mathew Fleeger has proved to be a leader and a genius in the oil and gas industry. He has been able to lead a joint venture in oil and gas exploration in an area that is not considered as oil and gas dominant, the Gulf Coast of the United States. Unlike Middle East and other parts of Asia, oil and gas are not main commodities in the United States coastline. This means that companies operating in this region have to put up with high coast of operations with near zero returns.

Besides these challenges and the knowledge that oil and gas exploration is not an easy industry, Mathew Fleeger has remained optimistic that his company, where he works as the president and chief executive officer will be able to achieve its goals and objectives within a short period. The company has remained relevant for an extended period of time, which can be attributed to the leadership strategies and skills manifested by the leadership under concern.

One may wonder what strategy Mathew Fleeger has been using to stay relevant and make profit where other oil and gas exploration companies have been closing down their operations. One of the main factors to highlight is that Mathew has been in this industry for an extended period of time. This makes him to have the necessary knowledge, expertise, and skills to navigate the sector when everything starts going south.

Mathew Fleeger also highlights that the success of the company can be attributed to the transparent relationship that his joint venture company has created with other people working in the same industry. It is important to record that individuals have to operate in honesty, integrity and respect, if they are going to succeed in the oil and gas exploration sector. This means that the success of his company has been achieved through teamwork.

Igor Cornelsen, the Intelligent Brazilian Investor

Igor Cornelsen is a well-known investment officer in Brazil who was born on October 4th, 1947.Igor is an alumnus of Federal University School. Initially, when he joined the university he was studying engineering then later he realized he had no true passion for the course, and he joined the school of business to study economics in the same school. Note that Igor did not quit his engineering course. Studying economics was his interest, and he exploited his talent and love for business, and this marked the start of his success in the business field.

After completion of his studies in the year 1970, Cornelsen was employed with a bank in Brazil as an accountant to calculate compound interest rates since computers and calculators were not common by then. This was a common job for many engineers that time as they were conversant with the math and this job equipped Igor Cornelsen with accounting and some business skills. He worked excellently and later got a job in Rio as an investment banker. His work was remarkable, and he got a promotion Multibanco where he was a member of the Board of Directors. Two years later, Igor was appointed as the Chief Executive Officer of the company.

Igor Cornelsen later joined Unibanco, a leading investment firm by then and worked there for eight years and later went to Libra Bank PLC. After working with this company for some years, Igor moved to Standard Chartered Bank, and there he was a board member. Working in this firm opened his mind, and he came up with a business idea.

Cornelsen left standard Chartered Bank and started his investment firm which offered similar services to those of Standard Chartered Bank. He still works an investment manager, and at the same, he effectively operates his company.


Vinod Gupta’s Entrepreneurial Career


Vinod Gupta grew up in India. He attended the University of Nebraska and has since established a successful career in business. Initially, Gupta served as an analyst at a local mobile homes manufacturer named Commodore. Vinod Gupta identified an opportunity in the sector of information thereby establishing InfoUSA. The database creating company served mobile home dealers. Currently, the company is known as InfoGroup. Gupta sold the business.


Professional Experience

InfoGroup gave life to Everest Group. As it developed, Vinod Gupta started to purchase struggling companies. He utilized his operational experience to make them profitable. Everest Group has since been a venture capital created for database technology startups particularly in digital printing.

The company also offers its services in background checks, information technology, and operations platforms. Vinod Gupta believes that market testing should be utilized to grow a business. Vinod Gupta applies it to bring new ideas to life. As such, the skilled entrepreneur recommends that business professionals should apply this marketing strategy and not limit field testing. Click Here to visit his YouTube channel.


Supporting Charitable Causes

Besides, business professionals can also apply cost-benefit analysis in their investments to keep tabs on various business ventures. To be proactive in business, Gupta spends most of his time planning. He hires a trustworthy team that can implement viable business policies for the success of the company.

Gupta uses technology to grow the business too. He firmly holds that technology can be applied to create more business ideas. The development of AI is a major excitement to the skilled entrepreneur. He applies it in operating databases. Gupta is a philanthropist.

In an article with Weekly Opinion entitled “Vinod Gupta Invests in Women’s Education”, Gupta share how he’s helped established the women’s polytechnic school to enable women to earn post-graduate degrees.  With karmic understanding, he has always understood the opportunities he was given, and has vowed to dedicate his resources to providing similar opportunities to others.

Vinod Gupta takes pride in offering employment opportunities to underserved populations. Bill Clinton touted him for his contribution to the growth of the economy and the development of employment sectors. He commits time and resources to support charitable causes. Gupta has successfully funded many schools in India.


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Academy of Art University: The Art Institution With A Unique Focus On Athletics

If you take a look at the typical high school cliches, you will always notice that there are certain groups that absolutely don’t mix. Hollywood has done a good job at perpetuating the lie that jocks, geeks, artists, performers and introverts don’t get along in any way whatsoever, even though the reality is far different. In actuality, people are different and possess different capabilities, and even in educational institutions, students tend to have varied circles.

With the wide availability of resources, students are now beginning to explore more diverse avenues, and are constantly looking for ways to have a diverse range of interests. One institution that showcases this brilliantly is the Academy of Art University in San Francisco. This is one institution that is dedicated to enriching the lives of students who want to explore their artistic capabilities and tries to offer them a wide range of resources to explore other talents and develop their overall skillset.

The University has risen to become one of the more well-known art institutions in the country and is known for offering a brilliant program for artists who want to grow to become notable members of the creative field. One of the reasons for this is because of the brilliant sports program offered by the University. Students who excel in arts and in sports can expect to witness an incredible amount of growth within this institution.

The sports offered here include:

  • Women’s Soccer
  • Women’s Tennis
  • Women’s Track and Field
  • Women’s Volleyball
  • Women’s Basketball
  • Women’s Softball
  • Women’s Golf
  • Women’s Cross Country
  • Men’s Soccer
  • Men’s Track and Field
  • Men’s Basketball
  • Men’s Golf
  • Men’s Cross Country

Many of the alumni from the Academy of Art University have gone on to hold prestigious positions within the sporting industry and have grown to become notable artists as well. Mob lade Ajmal was one individual who gained prominence for winning numerous national titles for his sport. He was also a part of the 2016 Summer Olympics, which was one of the biggest achievements for an athlete from this institution. Several other notable athletes have passed out of the institution and have become well-known names that people all over the world look up to.

How Richard Liu Made His Way Into The Designer Clothing Business


Richard Liu Qiangdong is the CEO and founder of is one of China’s most popular e-commerce companies. Richard Liu has a net worth of over USD 12 billion. He has worked very hard all of his life to be a successful businessman. His parents used to ship coal, and they implanted the seeds of hard work and taking pride in one’s work at a very early age.


Richard Liu Qiangdong attended the Peoples’ University of China, where he majored in sociology. After his time in college, he decided to learn how to program computers on his own. After a few years, he became a talented coder. Next, Richard Liu left Japan and set up shop in Beijing. Here he started a retail store where he committed to only selling high-quality authorized items.


Shopper’s enjoyed knowing that when they came to Qiangdong’s store, then called Jingdong; they were getting the best quality items on the market. Customers liked Jingdong so much that in a matter of a few years Richard Liu opened a total of 12 brick-and-mortar stores. Liu Qiangdong had succeeded at creating a chain of stores because he offered the best products, always gave excellent customer service, and made transactions easy for people.


After the SARS outbreak in 2003 many brick-and-mortar stores were hurt. Richard Liu decided that he should take to the internet. People can shop from home on the internet and do not have to worry about catching a disease from another shopper. Upon deciding this Richard Liu Qiangdong closed all of his Jingdong retail stores and went 100% online. The new online business was called 360Buy Jingdong. The name was to represent that people could buy from anywhere at any time. Go To This Page for more information.


It was from here that was developed. Richard Liu Qiangdong at first sold the same products online as he had in his stores. As investors and others came to him, he found that expanding his offerings would be more profitable. Currently, the online store has been working with significant designers out of the US and Europe to bring what they have to offer into China.


Because of the way the Chinese firewall is set up; it is hard for Chinese to purchase American and European brands online, Richard Liu Qiangdong has been working to change this. The company has been working closely with other online tracking companies to give Chinese people a better overall designer shopping experience.




Sharon Prince And Grace Farm Foundation Welcome Carrie Mae Weems


Sharon Prince is an influential woman who is the head and current president of the Grace Farms Foundation. Grace Farm Foundation is an establishment she started in 2009 to enhance and improve the lives of people. The foundation enhances people lives through engagement in justice, art, faith, and community. Sharon Prince has made Grace Farms an open and safe space for people in public.

She is also involved with Next Generation Nepal, which is a charitable organization that helps reunite victims of child exploitation with their families.

Over the years, Grace Farms has received several awards for its contributions towards sustainability and architecture. Other areas in which Ms. Prince has worked in include child trafficking, human exploitation, and violence. Sharon Prince is involved in violence of all manner be it local, international or national.

Carrie Mae Weems is an influential artist who is also part of Sharon Prince Grace Farms foundation. She has participated in several works at the Grace Farm center, and her most outstanding work is the ‘Past Tense.’

Her work in Past Tense has created space for individuals to consider violence, race, inequality, and injustice. This performance takes us through words and texts of our violent past and our possible extinction. By the end of the performance, Carrie Mae Weems leaves enough space for hope and change that we can do that is good for our society.

In an article in the New York Times, Carrie Mae Weems states that as much as she is always engaged in violence, she always leaves space for change. This is because she believes it is necessary and possible as well. Carrie Mae Weems works align with the principles and core values of the Grace Farms Foundation.

Some of the areas that she touches on that are in line with the foundation include violence, child abuse, human trafficking, and wildlife trafficking. Sharon Prince is happy with the new addition because it will be of much help to the foundation. Carrie will add a new perspective to the organization.


Visit her their YouTube channel on


Boraie Development, building quality

The Aspire, a residential building, stands tall in Newark’s skyline. It is a testament of the budding partnership between Shaquille O’Neal, a former Basketball star, and Boraie development. Shaquille views this project as a way of giving back to the society where he grew up. Theirs is a powerful partnership where Shaquille chips in with the money and stardom, while Boraie matches the contribution with a wealth of expertise and political backing.

About Boraie

Boraie Development is one of the most successful real estate developers in New Jersey. It specializes in aspects of urban real estate such as property development, management, and marketing. The company is currently managed by Kaseem Boraie together with his sons. Boraie aspires to build great properties for its clients and prefers to complete one spectacular property at a time than to dabble with many projects.

About the Aspire

The Aspire comprises 238 residential units. The building’s proximity to the New Brunswick train station, dining and entertainment joints, and a hospital makes it a highly sought-after residential space. The Aspire has a well-equipped fitness center for its residents to keep fit. It also has a 24-hour doorman service at the lobby as well as ample parking space with elevators. The building also has a garden and barbecue space for its tenants to enjoy. Its magnificent sundeck is also to die for.

Newark’s residential market in for a treat with The Aspire.

The future of Watford Football Club

Gino Pozzo is the owner of the Watford Football Club. His parents were well known for their loyalty to the Udinese club for many years. Gino is known for his excellent management of football clubs. under his control, several small teams have risen the ranks and are competing with the big teams in their home countries.

The Pozzo’s were previously involved in woodworking business but, due to their passion for football, they sold the company and acquired the Udinese club. Gino feels that it’s from managing this team that he learned the techniques he is applying at the English club, Watford. In 2012, Gino bought the Watford club that was financially struggling at that moment, and their game was below the bar. Gino terms this as a dream come true, for the Pozzo family always wanted to own a team that plays in the English Premier League.

Gino is acknowledged as the most future thinker club owner; he believes that one should be aware of the developing vision and be ready to adjust accordingly. Gino feels that team ownership should be driven by something more than passion; it should involve commitment and involvement. He is always open to new possibilities and uses the long term approach in Watford. Watford has recorded significant improvement under the ownership of Gino. The team has had many coaches and a lot of player recruitment and trading of players.

Gino Pozzo is not only involved in the official duties of the club but also joins the players during their training. He feels that this has made him know the strengths and the weakness of the team, hence working on them accordingly. Gino believes Watford is the best decision he has made and is ready to make it one of the best premier league team.

How Has Come To Be China’s Largest E-Commerce Company Courtesy Of Liu Qiangdong


JD .com is one of the giant leading e-commerce companies in China and across the world. It was founded by Richard Liu Qiangdong as a small Motor and Brick retail shop in the hearts of Beijing.


It is NASDAQ listed as well as listed as one of the fast growing and giant IPO. Richard Liu has a had a trajectory of massive growth where he was keen to follow his intrinsic motives as well as entrepreneurial skills to succeed in the industry. His Savvy in business has always led his efforts in meeting the consumers demands as well as committing in business.


Liu Qiangdong grew up in one of the humble villages in China with his parents. He studied in the People’s University of China attaining a Bachelor Degree in Sociology. However, he culminated his computer knowledge desires through self-learning of computer science especially coding and programming. Richard Liu entered into his Foray in the realms of E-commerce through the distinguished position he got in Japan Life after completion of his studies. In Japan Life he was the Director in the Computers department before leaving to focus on his own businesses. Refer to This Article for related information.


Eventually, Richard Liu had to rent a small stall in Beijing for the sales of the magneto products. Although Tech hub in China was very competitive, he was able to move along through identification of the different market gaps. As he expanded his business, he put his venture in opening of different retail spaces dealing with the same products as it became one local chain. However, the political environment was not favorable for the retail businesses in China as clients had to do shopping from home.


The burgeoning environment had to be a revolutionary factor to many businesses. Richard Liu knew that he had to adapt to the new business environment so he merged all his retail shops to form one company known as Jingdong. This was his first E-commerce Company where he later renamed it as


JD dealt with online shopping of luxurious products through technological advancements. Besides, till today remain the best in online sales through fast delivery sales that takes less than two days.


Learn more about the company on